"Apresentar relatório de fim de ano" em Inglês
Alright, let's go ahead and get started. Walk me through the highlights of this year's performance — what are the key numbers I should be paying attention to?
Of course. Overall, we closed the year at $4.2 million in revenue, which is 18% above our initial target. Customer acquisition was up 23% year-over-year, and we managed to reduce churn from 8% down to 5.4%.
That churn improvement is significant — dropping 2.6 points is not trivial. What specific initiatives drove that, and do you believe those same levers can sustain or further reduce churn heading into next year?